Chris Dziadul Analysis: CEE, where global trends merge with regional specifics

The complexities of the video market across Central and Eastern Europe (CEE) have been brought into sharp focus by WPP Media’s latest VideoTrack study. Looking specifically at Poland, the Czech Republic, Romania and Hungary, its first and perhaps most striking finding is that watching movies and series online is now a mass entertainment activity across the region. Indeed, the percentage of internet users (e-viewers), defined as people who watch movies, series and other professional content online, ranges from 78% of Romanian right up to 87% of Polish internet users.

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