top of page

CEE TV industry news stories

Chris Dziadul, May 9, 2024
 
 
Max set for Polish launch
The streaming platform Max will officially make its debut in Poland on June 11. According to Warner Bros. Discovery, work is currently underway on 15 local productions that will be shown on the platform. It adds that the second season of the series Ród Smoka (House of the Dragon) will be premiered on Max on June 17 and the second season of the series Odwilz (The Thaw) will be premiered in August. Users of Max will have full access to coverage of the Paris Olympic Games and subscribers to all three Max basic packages will be able to add on the Kanaly TV i Sport package. With this they will be able to watch live sports on 29 TV channels.
 
Early success for Czech Warner TV
Warner TV reached almost 900,000 Czech TV viewers in April following its launch as FTA terrestrial channel at the beginning of the month. According to Atmedia, on its first day it accounted for almost 1% of viewers aged 18-69, while its average share during April was 0.53%. Thanks to Warner TV, which was added to the list of thematic channels represented by Atmedia, the combined audience share of channels represented by Atmedia last month reached almost 7%. This was a goal Atmedia had previously set for the end of this year.
 
Digi reveals TV strategy
Romanian-owned Digi Communications plans to launch TV services in Spain and Belgium. In a conference call accompanying its annual report, it said that it is “certainly keen and interested in launching TV services in Spain”, and that “TV is an important product also in the Spanish market and we must have it.” It added that it intends “to launch all services, broadband, TV and fixed telephony”, in Belgium.
 
Major changes ahead for Poland’s TVP
The Polish public broadcaster TVP is set to lose a number of its thematic channels. According to a ‘Duty Card’ for the years 2025-29, submitted by TVP’s liquidator Daniel Gorgosz to the National Broadcasting Council (KRRiT) and published by the regulator, it appears that up to seven (including Alfa and TVP Kobieta) could be scrapped and three (TVP Document, TVP Historia and TVP Nauka) merged into a single one called TVP Wiedza.  Meanwhile, TVP 4K would be transformed into a sports and entertainment channel whose offer would also include feature films.
 
Streaming takes off in Hungary
At the end of last year 41% of the Hungarian population aged over 15 watched regularly watched video content from a streaming service provider. However, according to the regulator NMHH, the actual figure was much higher since many people take advantage of the free trial periods offered by almost service providers. The latter group is always the largest for new providers, with RTL+, introduced in 2023, watched by twice as many people without paying as those who subscribed. Among teenagers and those in their 20s, 60% watched streaming services and 30% only TV, while middle aged and older people still preferred traditional TV services. Significantly, streaming services are still relatively cheap in Hungary, with leading providers charging HUF2,000-3,000 (€5.12-7.71) a month and smaller ones even less. Hungarian households paid an average of HUF4,600 a month for a pay-TV service and many Hungarians would rather subscribe to two streaming services for that price.
 
Czech OK TV set to launch
The new Czech national terrestrial channel OK TV will officially make its debut on May 16. Offering viewers mostly entertainment and music-based programming, it will be distributed on Digital Broadcast’s Multiplex 24, which covers 97.7% of the Czech Republic, and available free of charge.
 
Viaplay to host CEE Showcase at Content Warsaw
Viaplay Content Distribution, Viaplay Group’s division for content sales, Viaplay Select and international SVOD channels, is set to host its 2024 CEE Showcase at Content Warsaw, presenting a diverse range of scripted and non-scripted shows rooted in true stories of the region. For more information about Content Warsaw, please go to https://contentwarsaw.net
 
SPI International promotes Patrycja Galazka
Patrycja Galazka has been nominated by SPI International Management to the position of chief marketing & digital officer at SPI International Group. Currently director of marketing and communications for Grupa Kino Polska, she will in her new role manage all marketing and digital activities in more than 65 countries where SPI International distributes its channels and services. Galazka has been at Kino Polska since May 2020, prior to which she held executive positions at BBC Studios. She started her career at LOT Polish Airlines and subsequently worked at Samsung.
 
Technology focus and more speakers for NEM Dubrovnik
Cutting edge technologies will be one of the key topics at NEM Dubrovnik 2024, which will be held from June 10-13. A third line-up of speakers has also been revealed for the event. They include Maria Rua Aguete (Omdia), Victoria Davies (Davies, Stoychev & Partners), Boris Yurin (Ateme) and Stefan Niesen (Amagi Corporation). For further details, please go to https://neweumarket.com/dubrovnik/
 
Changes in Hrvatski Telekom management board
The Supervisory Board at the Croatian incumbent Hrvatski Telekom (HT) has approved what it says are two important changes to the company’s Management Board, effective July 1. They see Kresimir Madunovic appointed a new member and also chief operating officer residential (COOR). Meanwhile, the role of the present member of the Management Board and chief human resources officer (CHRO) will become broader. He will become a member of the Management Board and chief operations officer for human resources and customer operations (COO).
 
First Hungarian satellite on the horizon
The first Hungarian manufactured satellite could be placed in orbit as soon as 2027/28, according to Márton Nagy, the country’s minister of national economy. This follows the start of the construction of a REMRED Zrt factory in the town of Martonvásár. 4iG completed the acquisition of a 45% stake in REMRED Zrt earlier this month by raising €25 million. Earlier this year 4iG established a subsidiary named 4iG Space and Technology.
 
 
For more information about Chris Dziadul, please go to:
 
To register your interest in receiving regular news updates on the TV industry in Central and Eastern Europe, please email:
 
© Chris Dziadul, 2024
23 views0 comments

Recent Posts

See All

CEE TV industry news stories

Chris Dziadul, May 16, 2024 Ukraine registers first FAST channels The Ukrainian regulator National Council has registered the first FAST channels in the country. Offering content from the 1+1 Media Gr

CEE TV industry news stories

Chris Dziadul, May 2, 2024 e& denies United Group interest Abu Dhabi-based e& had denied that it is planning to buy United Group. This follows a report in Bloomberg earlier this week that the company

CEE TV industry news stories

Chris Dziadul, April 25, 2024 CEE first for SkyShowtime Digi Romania has become the first operator in Central and Eastern Europe to reach a B2B agreement with SkyShowtime. As a result, starting April

コメント


bottom of page